Founded in 1894, Heddon Lures is one of the oldest and most iconic fishing lure companies in the world. For over a century, Heddon has been a pioneer in innovative lure design, crafting products that consistently deliver reliable action, fish-catching performance, and durability in both freshwater and saltwater environments.
Heddon is the creator of legendary lures such as the Spook®, Torpedo®, Zara Spook®, and more, each built with the same dedication to quality, corrosion-resistant hardware, and irresistible movement that has defined the brand for generations. Specifically engineered for saltwater species, these lures excel against toothy inshore and offshore predators, combining classic design with modern performance. From humble beginnings to a lasting impact on the fishing industry, Heddon continues to inspire anglers worldwide, helping fishermen make every cast count, whether chasing striped bass, redfish, snook, or bluefish.