The lure that started it all remains the number one go-to fishing lure for anglers everywhere. This versatile hard bait minnow lure can be twitched on the surface as a topwater bait, retrieved as a shallow-running crankbait, weighted with a split shot for mid-depth presentations, or bottom-walked using a three-way swivel or bottom bouncer. No matter the technique, its lifelike wounded minnow action consistently triggers aggressive strikes from freshwater and saltwater gamefish alike. Outfitted with premium black nickel VMC® hooks for superior strength and hook-up ratios, each lure is hand-tuned and tank-tested to deliver world-renowned action straight out of the box. A proven fish-catching lure trusted by professionals and weekend anglers alike.




