{"title":"Berkley Fishing Products","description":"\u003cp data-start=\"227\" data-end=\"618\"\u003eThe \u003cstrong data-start=\"231\" data-end=\"242\"\u003eBerkley\u003c\/strong\u003e story is deeply rooted in the spirit of the \u003cstrong data-start=\"287\" data-end=\"305\"\u003eAmerican Dream\u003c\/strong\u003e—a story of humble beginnings, perseverance, innovation, and the belief that hard work can lead to extraordinary success. What began as a small passion-driven venture has grown into one of the most respected names in fishing, built on dedication, resilience, and strong partnerships with anglers around the world.\u003c\/p\u003e\n\u003cp data-start=\"620\" data-end=\"1146\"\u003eBerkley’s journey began in \u003cstrong data-start=\"647\" data-end=\"663\"\u003eJune of 1937\u003c\/strong\u003e in \u003cstrong data-start=\"667\" data-end=\"688\"\u003eSpirit Lake, Iowa\u003c\/strong\u003e, when \u003cstrong data-start=\"695\" data-end=\"725\"\u003e16-year-old Berkley Bedell\u003c\/strong\u003e invested $50 earned from his paper route to start selling hand-tied fishing flies to local tackle shops and visiting anglers. Working out of his upstairs bedroom, using materials as simple as feathers from backyard chickens and hair clipped from the family dog, Berk crafted flies designed to tempt bluegill and bass from their underwater cover. That small operation became the foundation of \u003cstrong data-start=\"1118\" data-end=\"1145\"\u003eThe Berkley Fly Company\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1148\" data-end=\"1577\"\u003eBy \u003cstrong data-start=\"1151\" data-end=\"1159\"\u003e1939\u003c\/strong\u003e, the business had grown rapidly. Upon graduating high school, Berkley was employing several local women who produced flies, silkworm gut, and cable wire leaders from their homes. As demand increased, the company quickly outgrew the family basement and living room, expanding into the second floor of a local grocery store—where ingenuity prevailed, including makeshift air conditioning using ice-filled tubs and fans.\u003c\/p\u003e\n\u003cp data-start=\"1579\" data-end=\"2044\"\u003eFrom its earliest days, \u003cstrong data-start=\"1603\" data-end=\"1678\"\u003eBerkley has remained committed to research, development, and innovation\u003c\/strong\u003e, a philosophy that continues to define the brand today. This dedication has led to some of the most influential products in fishing history, including \u003cstrong data-start=\"1830\" data-end=\"1915\"\u003eBerkley Trilene®, Lightning Rod®, PowerBait®, FireLine®, Gulp!®, and Gulp! Alive®\u003c\/strong\u003e. Each innovation reflects Berkley’s ongoing mission to help anglers fish smarter, more effectively, and with greater confidence.\u003c\/p\u003e\n\u003cp data-start=\"2046\" data-end=\"2270\"\u003eToday, Berkley’s story is not just about its founder—it is about the \u003cstrong data-start=\"2115\" data-end=\"2179\"\u003ededicated employees, loyal customers, and passionate anglers\u003c\/strong\u003e who were willing to take risks, push boundaries, and shape the future of fishing together.\u003c\/p\u003e","products":[{"product_id":"swamp-lord-hollow-body-frog","title":"Swamp Lord Hollow Body Frog","description":"\u003cp data-start=\"244\" data-end=\"603\"\u003eDesigned by \u003cstrong data-start=\"256\" data-end=\"320\"\u003eexpert frog angler and 2022 MLF Redcrest Champion Bobby Lane\u003c\/strong\u003e, the \u003cstrong data-start=\"326\" data-end=\"357\"\u003eSwamp Lord Hollow Body Frog\u003c\/strong\u003e is engineered to dominate the thickest cover and deliver consistent, tournament-level results. Built for anglers who live for violent topwater strikes, this frog is designed to be the \u003cstrong data-start=\"542\" data-end=\"584\"\u003elast hollow-body frog you’ll ever need\u003c\/strong\u003e to rule the swamp.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"931\"\u003eThe Swamp Lord features an \u003cstrong data-start=\"632\" data-end=\"660\"\u003eoptimized hook-up system\u003c\/strong\u003e with \u003cstrong data-start=\"666\" data-end=\"715\"\u003eperfectly angled, ultra-sharp Fusion19™ hooks\u003c\/strong\u003e, maximizing penetration while remaining completely weedless in heavy cover. Its \u003cstrong data-start=\"796\" data-end=\"827\"\u003eultra-soft yet durable body\u003c\/strong\u003e collapses instantly on the strike, increasing hook-up ratios and turning blowups into fish in the boat.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1296\"\u003eA \u003cstrong data-start=\"935\" data-end=\"982\"\u003esealed hook shank and internal body chamber\u003c\/strong\u003e dramatically reduces water intrusion, allowing the frog to stay balanced and fish correctly for longer periods without constant maintenance. Whether fished slowly across matted vegetation or worked aggressively in open pockets, the Swamp Lord delivers \u003cstrong data-start=\"1235\" data-end=\"1281\"\u003esmooth action, reliability, and confidence\u003c\/strong\u003e on every cast.\u003c\/p\u003e","brand":"Berkley","offers":[{"title":"Spring Frog","offer_id":46214266880150,"sku":"46214266880150","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Bone","offer_id":46214266912918,"sku":"46214266912918","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1977\/2699\/files\/Berkley_SwampLordHollowBodyFrog_23oz_Bone_alt1.webp?v=1769541805"},{"product_id":"swamp-lord-popping-hollow-body-frog","title":"Swamp Lord Popping Hollow Body Frog","description":"\u003cp data-start=\"277\" data-end=\"718\"\u003eDesigned by \u003cstrong data-start=\"289\" data-end=\"353\"\u003eexpert frog angler and 2022 MLF Redcrest Champion Bobby Lane\u003c\/strong\u003e, the \u003cstrong data-start=\"359\" data-end=\"390\"\u003eSwamp Lord Hollow Body Frog\u003c\/strong\u003e is engineered to excel in the thickest cover and deliver consistent topwater performance. Built for serious anglers seeking \u003cstrong data-start=\"515\" data-end=\"558\"\u003ereliable hook-ups and explosive strikes\u003c\/strong\u003e, this frog is the ultimate choice for dominating lily pads, slop, and matted vegetation—truly the \u003cstrong data-start=\"657\" data-end=\"699\"\u003elast hollow-body frog you’ll ever need\u003c\/strong\u003e to rule the swamp.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1139\"\u003eThe Swamp Lord is built for performance. Its \u003cstrong data-start=\"765\" data-end=\"801\"\u003eoptimally angled Fusion19™ hooks\u003c\/strong\u003e are ultra-sharp and engineered to maximize penetration, while the \u003cstrong data-start=\"868\" data-end=\"904\"\u003esupple yet durable body material\u003c\/strong\u003e collapses easily on a strike, increasing hook-up ratios without sacrificing weedless action. The \u003cstrong data-start=\"1002\" data-end=\"1049\"\u003esealed hook shank and internal body chamber\u003c\/strong\u003e reduce water intrusion, keeping the frog balanced and fishing perfectly, cast after cast.\u003c\/p\u003e\n\u003cp data-start=\"1141\" data-end=\"1507\"\u003eAvailable in both \u003cstrong data-start=\"1159\" data-end=\"1171\"\u003estandard\u003c\/strong\u003e and \u003cstrong data-start=\"1176\" data-end=\"1194\"\u003epopping models\u003c\/strong\u003e, the Swamp Lord delivers versatility and topwater action for every situation, giving anglers confidence in heavy cover or open water. With a combination of \u003cstrong data-start=\"1351\" data-end=\"1428\"\u003etournament-tested design, premium components, and high-performance action\u003c\/strong\u003e, the Swamp Lord Hollow Body Frog sets a new standard in topwater frog fishing.\u003c\/p\u003e","brand":"Berkley","offers":[{"title":"Spring Frog","offer_id":46214275072150,"sku":"46214275072150","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Bone","offer_id":46214275104918,"sku":"46214275104918","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1977\/2699\/files\/Berkley_SwampLordPoppingHollowBodyFrog_23oz_SpringFrog_alt1.webp?v=1769543383"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1977\/2699\/collections\/Berkley_Logo.webp?v=1769542137","url":"https:\/\/www.bitemebaitshack.com\/collections\/berkley-fishing-products.oembed","provider":"Bite Me Bait Shack","version":"1.0","type":"link"}