Ocean Born Lures

Ocean Born Lures – Innovation in Surfcasting and Saltwater Performance

Ocean Born Lures is a cutting-edge lure company dedicated to crafting high-performance surfcasting and saltwater fishing products that push the boundaries of innovation and design. Built for serious anglers who demand distance, durability, and lifelike action, Ocean Born offers a full range of topwater and sub-surface lures engineered to excel in the toughest fishing environments.

From poppers, stickbaits, and pencil poppers to darters and bottle plugs, every Ocean Born lure is designed for maximum casting distance, superior balance, and irresistible fish-triggering movement. Perfect for both inshore and offshore fishing, these lures are trusted by anglers targeting everything from striped bass and bluefish along the surf to tuna, mahi-mahi, and trevally in open water.

Driven by a passion for innovation and performance, Ocean Born continues to develop new technologies and lure designs that enhance casting aerodynamics, water flow, and action control. With products that perform across surf, boat, and jetty applications, Ocean Born Lures has become a leader in modern saltwater lure engineering—delivering precision, power, and proven results on every cast.