No Live Bait Needed

No Live Bait Needed (NLBN) is a fishing lifestyle brand built on passion, dedication, and performance. Specializing in hand-poured lures, NLBN has earned a reputation for creating some of the most realistic and effective artificial baits on the water. Their lineup includes swimbaits, straight-tail soft plastics, shrimp lures, and other premium soft baits—all crafted with precision to deliver lifelike action, unmatched durability, and proven results.

More than just a lure company, NLBN represents a way of life. Every product reflects their commitment to innovation, authenticity, and the belief that true anglers don’t need live bait to catch trophy fish. Whether you’re targeting inshore species like snook, tarpon, and redfish, or chasing offshore game, NLBN’s soft plastics are designed to perform in the toughest conditions while staying true to the brand’s core values of quality, passion, and lifestyle dedication.

When you fish NLBN, you’re not just fishing with a lure—you’re fishing with a culture built for anglers who demand the best.