Rapala

For generations, Rapala has been the trusted name in fishing innovation, crafting premium lures that have revolutionized angling worldwide. Founded in Finland and inspired by a fisherman’s simple observation of how predatory fish react to wounded baitfish, Rapala built its legacy on the unmatched Original Floater — a lure that set the standard for natural swimming action and irresistible performance.

Today, Rapala continues to lead the industry through innovation, precision, and craftsmanship. Each Rapala lure is hand-tuned and tank-tested to ensure it performs flawlessly straight out of the box, offering anglers lifelike action and proven fish-catching results. From the iconic Shad Rap to the X-Rap and Shadow Rap series, Rapala’s extensive lineup covers every technique, species, and condition — whether you’re chasing bass in freshwater lakes or hunting trophy saltwater predators.

Built on decades of research, design, and passion for the sport, Rapala remains the global leader in performance fishing lures, trusted by pros and everyday anglers alike to catch more fish, more often.